Begin with the behavior
A loyalty platform should be able to explain what a customer will do differently: join, return, explore, advocate, collect, redeem, or participate. Blockchain can support ownership, portability, access, or transparent rules, but it is not the customer proposition.
Design the whole experience
Wallets, identity, rewards, quests, benefits, partners, support, and regulation form one journey. Friction in any handoff can outweigh the novelty of the mechanism. The experience should remain understandable even when the underlying infrastructure is complex.
Use partnerships to create utility
Ecosystem partners are most valuable when they improve relevance, distribution, capability, or trust. A partnership announcement is not utility. The customer should be able to feel what became possible because the network exists.