Frame the work
The situation I was solving
Creative review can be subjective and difficult to learn from, but behavioural performance alone cannot explain quality because audience, placement, offer, and timing also shape results.
Read the underlying principle: Taste is becoming a business capability. →Define what changes
What becomes better
The concept creates a shared rubric, explainable AI observations, evidence, uncertainty, and retained expert overrides—making review more consistent without pretending taste is objective.
Design the system
How I work through it
I separate observation from judgment, version the rubric, adapt standards by channel and goal, and treat repeated disagreement between model and expert as learning evidence rather than error to hide.
Go deeper: A decision system beats another dashboard. →Carry the learning
What I carry forward
AI should make creative judgment easier to articulate, not replace the person accountable for the brand.
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