Abundance changes the bottleneck
When almost anyone can produce more options, the scarce capability becomes knowing which option deserves to exist and why it will matter to someone.
Taste can be practiced
Taste is not an unexplained preference. It grows through attention, comparison, articulation, and the discipline to connect a creative choice to the feeling or behaviour it should create.
Make judgment visible
Teams improve when they can discuss quality precisely. Shared references, clear principles, and honest critique turn individual instinct into an organisational advantage.